Real-time shipment tracking has been a standard feature of logistics companies operating in the B2C sector for years. In B2B logistics, however, this is still often not the case. Even though the goods being moved here typically have a disproportionately higher value, much paper is still shuffled, especially in multimodal transports.

Gebrüder Weiss, Austria’s oldest freight forwarder and a global player with 7,400 employees, set out to change that. The company planned a booking and communi- cation platform where all players in the transport chain could enter or retrieve up-to- date shipment information anytime, anywhere.